Tuesday, March 3, 2009

Skittles: Viral the Rainbow

Mr. Spanky adores the new and clever--it's hard tearing himself away from the mirror to scour the web for things like this but he needs to cater to the hordes of phanz that dog the blog. To whit, I just stumbled upon a very clever marketing campaign from the folks who make those little fruit-flavored sugary chewy unnaturally-colored thingees that have that mysterious faint chemical aftertaste.

It uses Facebook to allow people to talk about, comment on, and add to a few ads, fun little apps, and pictures that have been posted. Interesting to see a campaign seeded by the company and then virally taking off with people that can participate. Witness the 585,109 (and counting) fans that are linked to this page and the 1,571 comments they've posted. Whoever the marketing firm is that dreamed this one up gets Mr. Spanky's Golden Award of Brain and a license to print free money.

I especially loved the Tailor ad. There are four guys wearing suits: check out all three mirrors.

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